The learning objectives we came up with were:
- What are the elements of Visual Branding?
According to this source, there are 5 key aspects of visual branding.
1. Choose the right brand name. - a poor brand name can eliminate the opportunity for successful visual brand identity.
2. Create a consistent visual style. - the overall brand identity should always be uniform.
3. Develop a compelling logo. - the most essential and valuable visual element of your brand.
4. Pay attention to colour. - helps to distinguish between competing brands.
5. Select appropriate typography. - typeface and font choice can affect whether the right message is being communicated.
- What is the importance of Visual Branding in an organisation?
- How do you integrate a company's value and identity into Visual Branding?
Visual Branding is very important within an organisation as it tends to help shape what the brand is known for."While a logo is a good place to start, you should consider building your 'visual position' to be something larger. Building a system for your brand allows you to meet the demands of different media, while still presenting a cohesive identity." - source
In order to integrate a company's value into visual branding, you should make sure that the key aspects of a company are taken into consideration. The key elements of visual branding show that there are more aspects to a company's logo as consumers would look for different things.
An example of a popular brand with consistent image is Starbucks. They have a green logo with a woman on the front which they show in all there adverts and they also have that exact logo on all their cups and mugs that they use. This shows that the brand make sure they are consistent throughout all their marketing and they therefore have a specific identity.
In order to integrate a company's value into visual branding, you should make sure that the key aspects of a company are taken into consideration. The key elements of visual branding show that there are more aspects to a company's logo as consumers would look for different things.
An example of a popular brand with consistent image is Starbucks. They have a green logo with a woman on the front which they show in all there adverts and they also have that exact logo on all their cups and mugs that they use. This shows that the brand make sure they are consistent throughout all their marketing and they therefore have a specific identity.
- How do you use Visual Branding effectively?
- What aspects do you have to consider when creating Visual Branding Identity?
Cassandra Fanara states in this blog that there are two main ways to use visual branding in an effective manner: online & offline.
Offline branding in practice:
A company can start off with branded print stationery such as business cards and compliment slips. They can then move on to anything else that is relevant within their company, like Starbucks branding their cups and Nike would add their ticks to all their clothes. However in recent times, advertising is becoming expressed more frequently online due to the increase in popularity of modern technology. This means that the company should assess what means of promotion will help to maximise brand awareness with the best value for money.
Online branding in practice:
There are many ways to go about this. A company can start off by creating their own original blog/website as blogging about your brand is a good way to create audience engagement. Social media plays a big roll in creating awareness. Instagram, Facebook, Twitter, LinkedIn and Google+ are just a few of the means that can be used in order to promote yourselves to others. Youtube has also come to play a big part in visual branding. For example, 3 made a video which they uploaded to Youtube. By doing this, they would be able to monitor the views that they'd received along with the number of people that like/dislike it. The comments on the video would give a suggestion as to what they could do to improve it.
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