- Rules and regulations
- Tools
- Pros vs. cons
- Examples
The term "subliminal" itself means: "affecting someones mind without their being aware of it." (source) Subliminal advertising has been banned within the UK but is still permitted within the US.
The advantages to using subliminal advertising is the fact that you can influence someone's decision without their knowing about it. A person's thoughts and actions include but are not limited to memory extraction and storage as well as breathing and body temperature and maintenance among others. The subconscious mind also controls the most core traits possessed by your concious mind. (source)
The disadvantages include the fact that there is a less than 25% chance that the message that you are trying to put across subliminally will be noticed by the concious. Very little marketing agencies endeavor to insert such messages due to the strong impact it can have on the audience which could lead to overwhelming bad press. Due to this, it puts off any likely advantages that it COULD bring. (source)
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